The funding model

Readers choose what gets tested

Donors and newsletter subscribers take part in regular polls to choose which comforters we test next. Small contributions directly cover retail acquisition and third-party laboratory costs.

Reader funding removes any financial dependency on bedding retailers or brands, so results answer to readers alone.

Transparent allocation

Where each contribution goes

Comforter acquisition

Retail purchases of each selected comforter, bought anonymously so products are evaluated as shoppers receive them.

Thread count tests

Laboratory measurement of shell materials and weave density, reported alongside air permeability results.

Cleanliness tests

Third-party laboratory checks for fill purity and turbidity, so cleanliness is measured rather than assumed.